A Global Fundraising Concept
…if you want to predict the future
help create it…
Think Band-Aid, think BBC Children In Need, think cinema theatres, think global.
The concept for Movie-Aid is a global charity-fundraising-event centred on the cinema industry for one day. It will be married to the release of an associated commercial full-length feature film highlighting the themes and issues of the chosen global appeal.
On the day of its premiere – or Movie-Aid Day – all box-office revenue for the Movie-Aid film will go to the appeals, together with additional live theatre box-office donations. Additionally, the Movie-Aid film producer’s final net profit will also go to the global appeal.
Estimated to be able to raise in excess of $400 million, this short book describes the Movie-Aid concept in detail and its background.
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